The images, text & video you run on your Smart Signage is limited only by your mind.

Smart Signage offers you something that you’ve never had before.  A 24/7/365 relationship with your customers and as such it is essential to include calls to action as part of every message.

  1. Make sure the call to action is easy to see in the message–don’t bury it in lots of other text or pictures.
  2. Be clear, concise and specific.
  3. Write at an appropriate lever for your audience.
  4. Prioritize verbs, then nouns, and only use adjectives sparsely.
  5. Use vivid language, and imperative verb forms (commands)
  6. Include trigger words that are considered to be persuasive.
  7. Make taking action easy.
  8. Focus on the benefits to the audience and common needs.
  9. Create a sense of urgency to encourage immediate action.
  10. Consider adding a small reward for taking action immediately.
  11. Think about cross-promotion possibilities.
  12. Build some way to measure ROI into your calls to action so you can adjust future messages to be more effective.
Smart Signage not digital signage i buy local
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